Apprentice Finalist to host Midsummer Place virtual fashion show
To kick of Autumn/Winter Fashion 2023, Midsummer Place has teamed up with Rochelle Anthony, a finalist from ‘The Apprentice 2023’ and MK business woman to host its Virtual Fashion Show.
13 of Midsummer Place’s retailers took part in the campaign designed to inspire shoppers to get the latest looks for the colder season ahead. As new stock arrived, Midsummer Place was the first to see the hottest looks from retailers, including Cavani, Levi’s, Dr Martens, Jack Wills, VS Pink, Superdry, Timberland, New Look, Hollister, Brother2brother, Suit Direct, Tommy Hilfiger and Lids.
Rochelle Anthony commented on her upcoming role as host, saying, “Having first worked with Midsummer Place on SS23, I was absolutely thrilled to be invited back to collaborate on their AW23 campaign, and host their Virtual Fashion Show! I loved seeing all the looks come to life and see how some of the biggest brands on the High Street seamlessly transition from one fashion season to another!”
Kirsty McGiff, Marketing and Commercialisation Manager, says “We loved the idea of taking a fashion show digital so it could be enjoyed multiple times by shoppers and retailers. We are thrilled with the response from the public and massive thank you to the retailers and Rochelle Anthony for being a part of this amazing campaign.”
If you’re in Midsummer Place, don’t forget to stop by to watch the Virtual Fashion Show on the big screen, located in the new Boulevard Food Court.
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