VisitBritain & VisitEngland tourism industry support
The VisitEngland Business Support Hub has a wide range of advice for businesses within the tourism industry. This includes; training, funding, legal, staffing, health & safety, accessibility and more.
The team at VisitEngland has also launched a specific support section for COVID-19 with useful links to national advice and information.
To access the FREE support hub – go to:
BUSINESS RECOVERY WEBINARS
VisitBritain have announced the launch of their new webinar programme to support you during COVID-19 recovery. Launching on Tuesday 30 June, the first session will be a “Spotlight on inbound and domestic research and insights” – taking a look at their latest trackers and consumer sentiment surveys.
Drawing on not only their data-led insights from across the global network, but also from across the travel industry, this webinar programme offers practical information and advice for your business. Booking links will be available soon.
See full list of webinars here: https://www.visitbritain.org/visitbritainvisitengland-business-recovery-webinar-programme
CONSUMER SENTIMENT TRACKER RESULTS
VisitBritain has commissioned a weekly tracking survey to understand domestic intent to take short breaks and holidays both within the UK and abroad, with particular focus on the current barriers and concerns around travel and how these will evolve over time. The survey will address: the likelihood of UK residents to travel; when and where they plan to go; specific trip details such as accommodation type and activities undertaken and the type of reassurances they’re seeking from the sector. The survey will be repeated across a 13-week period with the results being published weekly.
WE’RE GOOD TO GO – INDUSTRY STANDARD
VisitEngland in partnership with the national tourist organisations of Northern Ireland, Scotland and Wales has today launched a UK-wide industry standard and consumer mark to provide a ‘ring of confidence’ for tourism as the sector works towards reopening.
The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place.
The scheme is free to join and open to all businesses across the industry. More info: https://goodtogo.visitbritain.com/
KNOW BEFORE YOU GO!
Download the FREE VisitEngland industry toolkit and assets to be part of their national ‘Know Before You Go’ campaign to empower consumers to inform themselves before booking a trip.
What do I get?
- The chance to be part of VisitEngland’s national domestic campaign
- Assets to download to be able to use on your channels
- Tips and advice of how to apply the campaign to your marketing activity
SHARING MK CONTENT ON A NATIONAL LEVEL
Destination Milton Keynes is in regular contact with VisitBritain and we are keen to share relevant content with them for their own marketing channels, such as:
- Stories of people/tourism businesses that are adapting and/or innovating in readiness for re-opening
- Day trip content ideas an hour or less from a major city, town or location (e.g. walks, trails, stately, homes, gardens, Instagrammable villages, lesser known locations etc.)
- News and major up-coming events (where applicable, including virtual)
Please contact email@example.com initially with any content you think maybe applicable.