Three types of 2010 season pass are available – gold, silver and bronze. Gold passes grants holders unlimited access to all parks including special event days and a Christmas package; silver passes give off peak access to all parks, while bronze passes gives holders unlimited access to their favourite park. For more details, visit www.gulliversfun.co.uk

The UK’s largest family-owned theme park company, Gulliver’s operates attractions in Warrington, Matlock Bath and Milton Keynes.

Managing director Julie Dalton said: “Despite the headlines, families are still keen to spend where they recognise good value. Our season passes are the ideal gift for young children as they’re a cost-effective way for parents to treat their kids all year round. Last year we saw an 800% increase in season ticket sales, and we’re confident even more families will realise the benefits of a season pass in 2010.”

Gulliver’s was created in 1978 when Ray Phillips, Julie’s father, started a model village in Matlock Bath for his children. Today the award-winning company caters specifically for younger children across the country – a partnership with Nick Jr which began this year has seen popular characters Dora and Diego join in the fun, setting challenges for children at all parks.

For more information, visit www.gulliversfun.co.uk or call 01925 444888.