Twice a year, Fabulous hold’s a ‘Men’s Day’ where men get 15% off everything in-store, just for being men! They also serve free beer and free snacks, to help make the shopping experience more enjoyable. Men can use the expertise of the Fabulous staff to help select the perfect gift, and then have it gift wrapped, free of charge.

Guy Ashworth of HCK Communications, a regular customer of Fabulous: “Men sometimes need a gentle push to start their shopping. This is a great way of getting guys into the shop and making it easy for us.”

Fabulous is a leading retailer of contemporary designer jewellery, with collections from £20 to over £3000, from well-known designers including Pandora, Thomas Sabo, Nomination, Lola Rose and Fiorelli. Recently opened in Sunset Walk, thecentre:mk, between M&S and House of Fraser, Fabulous is owned by Jo Stroud, who already has two Fabulous shops in the Midlands.

Jo Stroud, Managing Director of Fabulous said, “It can seem quite daunting for a man to come into a jewellery shop to choose something for his wife or girlfriend. We’re hoping this makes it easier and more fun for them!”

To give men a head start, Fabulous has some suggestions for Valentine’s Day:
1. Scarlett ‘One Love’ pendant – a lovely romantic gift, this necklace from British brand Scarlett, in Sterling Silver and 9ct Gold, has the words ‘One Love’ inscribed onto it.
2. Pandora charm bracelet – start her off with a bracelet at £55 and a few charms, and it will make shopping for future presents even easier, as you simply add a charm for an anniversary or a birthday!

With free beer and snacks you can't go wrong!