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Cause-related marketing: Professor Gordon Liu - Inaugural Lecture

Venue: OU, MK
Date: 10 Sep 2019
Times: 2.30 - 5,00 pm

Cause-related marketing: Professor Gordon Liu - Inaugural Lecture

Tuesday 10 September 2019, 15.00 - 16.00
Berrill Lecture Theatre, The Open University, MK7 6AA

As The Open University celebrates its 50th anniversary, Gordon Liu, Professor of Marketing Strategy, will deliver his Inaugural Lecture on cause-related marketing. This interesting topic focusses on how companies can use marketing techniques to communicate their corporate social responsibility achievements. This aims to enhance the company’s reputation and in turn positively impact on the organisation’s profitability and stakeholder relationships. Professor Liu will explore whether highlighting these achievements in marketing activity is a good idea and what the pros and cons of this strategy are.

Event programme:
14:30 – 15:00      Refreshments
15:00 – 15:40      Inaugural Lecture: Cause-related marketing
15:40 – 16:00      Panel and Q&A
16:00 – 17:00      Drinks reception

To attend the event in person or to watch online:

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