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intu Milton Keynes launches campaign to bring in the new season’s fashion in style

Date Posted:15/03/2016

intu MK style gardenThe intu Style Garden is coming to intu Milton Keynes; a floral fashion frenzy, this spectacular installation showcases the latest fashion trends available.

The free event launches at intu Milton Keynes on Friday 25 March and runs until Sunday 10 April*. The intu Style Garden combines a digital catwalk with mannequins displaying the hottest trends for SS16. Featuring all of the top brands available in centre, this event is set to stimulate the senses; see the season’s must-have looks, feel the textures of the Style Garden itself and smell the floral aromas, as well as much more.

This is intu’s first national campaign to celebrate spring/summer fashion, it will be rolled out at each of its 15 branded shopping centres. Following on from the success of intu’s first national Christmas TV ad ‘come and play’, this latest campaign will see intu curate styles from retailers across its centres, bringing up-to-the-minute high street fashion to customers in a friendly and accessible way.

Shelley Peppard, general manager at intu Milton Keynes, says: “Spring/summer fashion is important for both our customers and our stores. We’ve used our national scale to really get to understand what our customers want and our research tells us that the latest fashion trends are often presented in a way that makes it difficult for them to choose what’s right for them. So, we’ve decided to do something different this year and deliver spring/summer fashion with the signature intu twist.”

Diaries out, here's what not to miss…

Friday 25 March: Benefit ‘Sneak Peak’ Event - this pre-launch event gives shoppers the first look at Benefit's summer bronzing products, launching at the counter in Debenhams on Saturday 26 March. Plus, pick up free goodies and samples, with a free gift bag with every purchase.

Saturday 26 March: Lush Beauty Workshop - cosmetics favourite Lush will be on the mall demonstrating massage bars and giving hand and arm massages, as well as a range of mini facials.

Wednesday 30 March: Amaris Flower Crown workshop - make a free stylish and summery flower crown to take home. There are two workshops throughout the day at 11am and 3pm.

Saturday 2 April: Vintage Workshop - Siren Vintage are creating a vintage walk-in wardrobe/lounge area to give customers advice on how to team vintage items with high street purchases.

Sunday 3 April: Amaris Flower Crown Workshop - another chance to style it up with a free flower crown. Workshops at 11am and 3pm.

Join the start of fashion 2016 at intu Milton Keynes and take inspiration from Topshop, Topman, H&M, Debenhams, GAP, Superdry and much more. Then after being fashion inspired, get shopping for a new SS16 wardrobe and work the trends like a pro.

*Excludes Easter Sunday when intu Milton Keynes will be closed.
 

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