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Odeon Cinemas to recruit first Imagination Apprentice

Date Posted:15/06/2016

Odeon CinemasEurope’s largest cinema chain to offer one budding storyteller the chance to step into role of company’s first ever Imagination Apprentice

The role will be offered via a creative competition to mark upcoming launch of animated title The Secret Life of Pets – set to launch an incredible summer of storytelling in cinemas

Storytellers can win the role and a screening of The Secret Life of Pets for them and their family by entering Inspiring Imaginations competition on the ODEON website


ODEON – Europe’s largest cinema chain – has today announced it is to appoint its first ever Imagination Apprentice as part of its new nationwide Inspiring Imaginations competition, launched to mark the upcoming release of hotly-anticipated animation The Secret Life of Pets.

From today (June 14th) until Monday, June 27th, budding storytellers can visit the ODEON website to share their own short story under the title of “What secret life my family pet leads whilst we’re out of the house”, with the winner, set to win the newly-created Imagination Apprentice role, as well as a free screening of The Secret Life of Pets (opening June 24th) for their friends and family at their local ODEON cinema.
 
The Imagination Apprentice role will be awarded to the winner by the General Manager of their local ODEON, with the Imagination Apprentice seeing their story brought to life by a local illustrator and being invited to share their thoughts on the family entertainment that they feel best inspires young minds.

This knowledge will then be taken forward by the cinema to help them provide even more entertainment for their younger guests, kick-starting a fantastic summer of storytelling with titles including Finding Dory and The BFG arriving in cinemas.

The competition can be entered here, with full terms & conditions available on the page: www.ODEON.co.uk/pet-stories   

“Everyone remembers those larger than life films that inspire and stick with you for years to come – and this competition celebrates that inspiration in a unique way,” said Andy Edge, Commercial Director at ODEON. “We take pride in inspiring children with a range of titles at our cinemas, and with films such as The Secret Life of Pets and The BFG set to hit our screens in the coming months, summer 2016 looks set to be a truly fantastic one.”

The Secret Life of Pets opens on June 24th, and is the latest animation from the studio behind Despicable Me, and features the voices of Louis C.K., Kevin Hart and Lake Bell. The film follows Max – a terrier that lives a pampered life as his owner’s favourite pet. But Max’s world is turned upside down when his owner brings home a sloppy mongrel called Duke, and he has to accept that he’s not the only dog in her world any more.
 

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