Bliss is a new shoppers reward system and is available free to everyone who shops at thecentre:mk. The sign up process is made very easy by shoppers visiting thecentre:mk website: thecentremk.com and signing up using their date of birth and entering a personal four digit pin. Members can then simply visit the touch screen information pods in thecentre:mk, enter their details and view a range of exclusive offers and promotions which they can print off and use.

To celebrate the launch this month, thecentre:mk is offering the first 100 Bliss members, who spend £100 at retailers within thecentre:mk, a free Storyland Ragdoll which they can collect from the customer service desk. 

thecentre:mk continue to invest in technology, recently launching its iPhone application which helps customers navigate around its 240 retailers, provide information on events, help shoppers find their car and even make decisions on where they should eat.

To sign up to Bliss visit thecentremk.com/bliss, the ragdoll giveaway will end on the 31st December 2010. To download thecentre:mk iPhone application visit the iTunes store. www.thecentremk.com