Sian Doyle, Director of Orange Retail said: “Milton Keynes offers the perfect venue to launch the first ever Orange Multimedia Store. Its young demographic and forward-thinking population plus the estimated potential 297,000 mobile users in the city, tells us there is high demand for the latest mobile, broadband and digital solutions. Also, as a sign of our commitment to the Milton Keynes area, we were able to have the much anticipated Motorola DEXT™ with MOTOBLUR™ available exclusively on opening day, a day before it goes on sale anywhere else in the world.”
The mobile market is changing rapidly, with devices and the services operators provide evolving all the time giving you access to a wide range multimedia on the go. The Orange Multimedia Store in Milton Keynes brings the best of mobile multimedia together, creating a ‘live’ experience of what can be accessed and achieved through the mobile.
The Orange Multimedia Store in thecentre:mk is a digital ‘playground’ – ranging from its giant 70-inch cinema style screen and seating at the front of the store to the bouncy rubber floor when you first walk in. The seated area has been created for new product demonstrations, basic education workshops and film previews, as well as offering it to the local community as a unique platform for endless possibilities, such as book signings and product launches.
The store will also feature live handsets for customers to engage with all the services available from Orange while the showcase screen on the main wall, which is one of the biggest in the UK, is the place where all the mobile technology available in store will be brought to life on a large scale.
This screen will also play host to two of the stores most unique interactive features. A giant virtual Mexican Wave which will be made up of customers filmed in store via mobile devices. From launch day, people are also being invited to send in pictures of ‘what symbolises Milton Keynes’ to feature on the screen, creating a ‘PhotoClock’, which will display images at the time they were taken / sent from anywhere in Milton Keynes.
The launch of this store will coincide with the exclusive unveiling of Motorola’s highly anticipated DEXT™ with MOTOBLUR™ the only solution that automatically manages and integrates all of your communication, from work e-mail to social messaging activity — all to your home screen in easy to manage streams. Milton Keynes will be the first place in the UK to showcase the Motorola DEXT™ with MOTOBLUR™.
To feature on the store’s PhotoClock, simply send your images via MMS to 66444 or email photoclock@mk.orange.co.uk
To view a virtual tour of the new shop click here
