Even before the campaign has officially launched DMK has enjoyed a full page of press coverage in the  Mail on Sunday ‘family fun’ supplement, publicising members including Xscape, Milton Keynes Museum and Gulliver’s Eco Park – as well as promoting the city as a whole. Tourism South East’s website also includes information about DMK members and why Milton Keynes is a great place for families to visit.

As part of its commitment to the campaign – and the exposure it is giving Destination Milton Keynes members – DMK is the main sponsor of the Chitty Chitty Bang Bang car, the main attraction at the campaign’s official launch event at Bletchley Park on 1 June.

The launch event itself promises to be a great family day out in Milton Keynes with entertainment including a Victorian fun fair, guided tours of Bletchley Park and a Punch and Judy show. There’s a competition to win a ride on Chitty Chitty Bang Bang and SNO!Zone is bringing its mascot Percy the Penguin, together with an ice box with a real-snow play area for children, free tobogganing, face painting and free prizes.

The launch event is open from 10.30am to 5pm and entry for under-12s is free.

Carys Underwood, Destination Milton Keynes’ head of member communications said: “DMK’s sponsorship of the Family Fun Campaign shows our commitment to raising the profile of Milton Keynes as an exciting and different destination within the UK. The national media coverage we gain from the campaign will encourage more tourism and leisure visitors to the area, while letting families know about our member organisations.”

For more information on the launch event visit www.bletchleypark.org.uk.