Held at the Mayfair Hotel, London, the awards recognise the creativity, vibrancy and diversity of the eating and drinking out market in the UK.

Red Hot World Buffet and Bar received the much sought ‘Best Newcomer Brand of the Year 2011’award and fended off tough competition from, Bistro du Vin, Craft Beer Co and Franco Manca. Judges praised the chain for ‘proving there’s not only life but a thriving eating-out market
outside London if you have the right product.’

Mr Kashmira Singh, Chairman at Red Hot Buffet said: “This is truly a great honour for us as a growing business and to receive national recognition amongst many established brands is testament to our commitment to making Red Hot Buffet a recognised household name.”

“This award is dedicated to all the people back home who have worked hard to bring where Red Hot is today. We can proudly say that we have the best people and team in the leisure industry in UK today.”

Peter Martin, CEO of Peach, said: “These are the brands, companies and individuals that have impressed most over the year and its clear from our winners that there is no shortage of inspirational leadership in this business.

“The eating-out market remains a dynamic and vibrant industry full of creativity and innovation, as demonstrated by this year’s recipients of the Peach Hero & Icon Awards.”

Other trophy winners were Zizzi, Harvester, Byron, Wetherspoons and PizzaExpress.

The awards were run by Peach Factory in conjunction with Coca-Cola, RBS, Livebookings, Torex, Ecolab, Enotria and Coffer Corporate Leisure.

In 2004, Red Hot Buffet employed just 24 members of staff, now in 2011 it currently employ 720 across the group, which includes 210 chefs and 20 management; many of which have been with the company since the very beginning. The chain has six restaurants having recently opened Cardiff in October 2011.

www.redhot-worldbuffet.com